Branding | Strategy
Pique Ventures
Problem
With equality as a core value, Bonnie (the company CEO) and Pique Ventures aimed to create an investment environment that promotes gender equality. Through developing funds for business leaders and investing in female-led start-ups, Pique Ventures is growing and Bonnie is speaking on tours more frequently. A more lighthearted and vibrant identity was created to communicate her values and expertise.
Role
Visual/Brand Designer, Digital Designer
Team
Edwy Woo, Hugh Knapp, Liam Whelan
Duration
4 Weeks
2016
Tools
Pen and Paper, Illustrator, Photoshop, DSLR Camera, Calligraphy, iPad, Identity
Solution
We identified the core value for Bonnie first through an overview of the why, how, and what of her business. This includes deep-dive research into what venture investing entails. Through identifying the characters and values, and the persona, we are able to find and formulate Pique Venture’s brand DNA. The visual design then is informed by our findings from the brand strategy.
Skills Involvement
Process
Strategic Design
We apply strategic frame work to understand the various values and characters that encompass in the brand. We also ran sprints to quickly come up with concepts to create a breadth of design options.
Industry Research
Perceptual Map
We consolidated the research to evaluate Pique’s current brand positioning and reposition it in the market that would fit the founder’s vision and value.
Design Process
Process
Throughout the development of the brand, we are driven by the value the brand delivers and I took part in facilitating workshops in iterating the brand value and strategy.
Design Mood Options
Iterations
Final Design
