Branding | Product Strategy
To create an inclusive brand for Michael and Matthew Mazur that offers quality ingredients to a community of consumers and farm partners around the world.
Edwy Woo, Hugh Knapp, Liam Whelan
4 Weeks 2016
Figma, Photoshop, Illustrator, Ipad, After Effects, pen and paper
By combining a brand strategy that emphasizes inclusion and connection with creative and communication strategies balancing both clinical and natural aesthetics. Packaging is used to reflect elements of life on the farm. Michael and Matt Mazur; their name is the foundation of their brand. The Creation of a brand using natural, farm procured ingredients that that re-envision the skincare category and deliver the natural benefits from farm to face.
Within the team of four, we took full responsibility for the brand, communication strategy from end to end. I conducted market research and looking through the competitive landscape of existing products. Then I synthesized and evaluated based on a product analysis metric.
Based on current data, we are looking to position Mazur Skincare with a slight community focus and an inclusive target audience that includes in experience and experienced users.
Throughout the development of the brand, we are driven by value the brand delivers and I took part in facilitating workshops in iterating the brand value and strategy.